This section features selected case studies documenting my work across strategy, marketing, and digital experience.
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Rebuilding a 20-Year Education Brand: IvyPrep’s Digital & Brand Transformation in 2 Months
How we helped IvyPrep modernize a 20-year international education brand by rebuilding its brand guideline, website structure, and student journey in just two months. The Challenge For more than two decades, IvyPrep has been a trusted name in international education consulting, helping Vietnamese students access universities around the world. However, after more than 20 years

