Strategy. Design. Growth.
Strategic marketing for sustainable,
community-driven growth.
Turn your ideas into strategic, high-performing digital experiences.
ABOUT
What I Do
I help FinTech and EdTech brands build community-led marketing strategies that drive engagement, retention, and loyalty.
My work focuses on designing practical marketing plans and loyalty programs informed by performance data, turning content, campaigns, and communities into long-term relationships rather than short-term wins.
How I Help
Turning Strategy into Scalable Growth
I combine marketing strategy, user experience, and performance insights to create digital systems that engage, convert, and grow with your business.
Marketing Strategy
Clear, practical strategies aligned with business goals, helping brands focus efforts, avoid wasted spend, and grow sustainably.
Community Building
Community-led programs that increase engagement, trust, and long-term customer retention.
Loyalty Program Design
Data-informed loyalty initiatives that drive repeat usage, advocacy, and lifetime value.
Performance Optimization
Continuous measurement and optimization to improve results and support smarter marketing decisions.
5+ Years of Brand & Marketing Experience
10+ Freelance Partners
10+ Team
Members Managed
Selected Work
From Strategy to Execution
This is where I document key case studies from my work – highlighting the strategy, execution, and impact behind each project.
FTECH Social Media System
Built and managed the social media foundation for FTECH, developing content direction and platform strategy to grow the online learning community.
- Achieved 15M+ monthly reachs on Meta
- Grew a 10,000-member community
- Drove 5M+ TikTok views per month.
IvyPrep – Rebranding Project
Led the rebranding of IvyPrep, including developing a new brand identity, brand guidelines, and redesigning the website to create a clearer positioning and stronger digital presence.
- Rebranded a 20-year-old brand
- Executed 30+ events
- Built a 10,000+ student newsletter system
- Secured 6 B2B school partnerships
PalFish “Coming Homes” Video Series
Produced a storytelling video series highlighting students’ learning journeys with PalFish, strengthening emotional connection and brand storytelling.
- Produced a 15-video series
- 100,000+ total views on all platforms
- contributing to a 20% increase in revenue from renewals
