How we helped IvyPrep modernize a 20-year international education brand by rebuilding its brand guideline, website structure, and student journey in just two months.
The Challenge
For more than two decades, IvyPrep has been a trusted name in international education consulting, helping Vietnamese students access universities around the world.
However, after more than 20 years in operation, the brand faced a familiar challenge: while its expertise and partnerships remained strong, the brand image and digital experience no longer reflected the expectations of today’s students.
IvyPrep was also entering a new phase of business development. Beyond traditional consulting services, the company began expanding its collaboration with university partners by developing on-campus IvyPrep lounges and creating closer engagement with students throughout their study journey.
This evolution required the brand to communicate differently. The previous brand presentation felt formal and institutional, while the new direction needed to feel more modern, more approachable, and more student-friendly.
At the same time, the company’s digital ecosystem lacked a clear structure. The website, marketing materials, and social media channels had grown organically over time, leading to fragmented messaging.
The website, in particular, needed to become the central communication hub — a place where students could easily understand their study options and where all other marketing channels could take direction from.
Our Approach
Instead of starting with visual redesign alone, we focused on rebuilding the brand and digital structure from the inside out. The first step was redefining how students navigate IvyPrep’s services.
Rebuilding the website architecture
We redesigned the entire sitemap to align with the student decision journey. Rather than presenting services in a generic format, the website now organizes information around clear academic pathways:
- Undergraduate programs
- Postgraduate programs
- Pathway and foundation programs
This structure allows students to quickly identify which route fits their goals.
Clarifying service pathways
International education decisions can be overwhelming for students and parents. We therefore designed clearer service pathways that explain:
- where students start
- what steps they need to take
- how IvyPrep supports them along the journey
This transformation made the website easier to navigate while also strengthening its role as a lead generation tool.
Updating brand communication assets
Beyond the website, we also refreshed several key brand materials:
- Program content and descriptions
- Sales kits used by education consultants
- Student testimonials and success stories
- Core messaging used across digital channels
These materials now reflect a consistent tone that is more relatable and student-oriented.
Implementation
One of the key goals of the project was to make the website more than just a marketing channel. It became the foundation for IvyPrep’s brand guideline.
The structure, tone of voice, and visual hierarchy used on the website now serve as a reference point for other communication channels, including:
- social media content
- marketing campaigns
- event materials
- university partnership communications
This ensures the brand maintains consistency as it continues to grow.
The Outcome
Within just two months, the new digital and brand foundation began delivering measurable results.
The redesigned website, combined with supporting marketing initiatives, helped IvyPrep significantly improve its online performance and lead generation.
- 200% increase in website traffic, driven by clearer website structure, improved content organization, and stronger integration with marketing campaigns.
- 100% growth in monthly leads, supported by both the redesigned website and related marketing activities.
- Stronger alignment between website, social media, and marketing materials, creating a more consistent brand presence across channels.
- A more student-friendly brand image, supporting IvyPrep’s transition toward deeper university partnerships and on-campus engagement.
While the results were achieved through a combination of marketing activities, the redesigned website played a central role as the core platform guiding the entire digital ecosystem.